The Social Media Release (SMR) is back

For those who are curious but clueless about the applications of Web 2.0 or social media in general, the Social Media Release (SMR) might serve as a good starting point. It's similar to a regular press release, but it is delivered online and includes various interactive elements, such as embedded video, audio, images, RSS, links to blogs and more.

It also utilizes keywords and other elements to help make sure that it is "seen" by the online communities. For a great introduction, see the Brian Solis article, "The Definitive Guide to Social Media Releases."