Identifying PR Leaders

How much do we know about PR? Not as PR professionals, but dealing with PR. Leadership is crucial to the success, reputation and future of teams, organizations and professions of all kinds. Being a PR Leader requires qualities, values and skills.

Based on that, Heyman Associates conducted a survey and got some interesting data:



Some highlights from the survey:

- Strategic decision-making: PR leaders are strategic decision-makers.

- Exposure to sources of leadership skills and development: Work experiences, individual initiative, and access to role models are typically the richest sources of leadership skills and development.

- Strong role models: Role models exert the greatest influence on beliefs about leadership values, practices, and questions.

source: marketingcharts.com